iYogaLife

My favorite Yogini, Tara Stiles, has a new gig writing for IYogaLife. So I'm starting this post to add thoughts about the website itself, as different from talking about Tara or Yoga.

Overall, I love the concept of IYogaLife! They are bringing Yoga forward so that a mass audience can see it on the web.

How are they designed? How do they distribute their info? How good is their info, instructors, quality of video production, etc? That is what I hope to discuss in this blog.

First impressions, the good:
1) are easy to find.
2) put videos on YouTube (UTube to save characters)
3) have a nice visual presentation (light blue background, black letters, icons and vids)
4) Tara links her pages to their "encyclopedia" of poses
5) they have icons of basic poses for quick reference
6) they have movie stars (I saw Molly Sims) to attract attention on UTube
7)


First impressions, the not so good:
1) page and site navigation is awkward (no "next page" for long articles, signup form repeats)
2) the "encyclopedia" of poses is silent vids next to text you need to read as you watch - awkward.
3) Unfortunately, there are very few people that BOTH look good and sound good. Tara is one! Using actresses to suppliment Yoga instructors really helps also (see 6 above).
4)

quantcast (@08-0228)

Quick Stats (paraphased):

15k monthly uniques, recent 3-mth 50% spurt with Tara
Mostly regulars, but lots of passers-By

40/60 % men/women
older audience - few <25, similar 25-65+ with peak 45-55
flatish income levels, weighted poorer
mostly Cauc, but many other ethnic
mostly higher educated
about 1/2 have kids

Magazines:
Prevention
Shape
O, Oprah
Parent & Child

Health News & Info:
Prevention
Discovery Health Channel
realage.com
healthline.com

Diet & Fitness:
About.com Exercise
shape.com

Similar Audience:
yogasite.com
womenshealthmag.com
yogajournal.com
chopra.com
yogafinder.com
yogabasics.com
healthylivingonline.com
choosers.ivillage.com
sitelife.com
pevention.com
biggestloserclub.com
fpmvendors.com
yoga.about.com
yoga.com
exercise.about.com
findyourdetour.com
rodale.com
forums.prevention.com
slideshow.ivillage.com
earnmydegree.com



I've started this blog 08-0228. This is the "first impressions" version. I think I'll end up adding a lot to it over the years, updateing this blog rather than makeing threads, to keep it in one place. We'll see.